A lead sitting untouched in your CRM is money left on the table. Josh walks through an older version of the nurture loop his team uses: a single workflow that collects every lead that went quiet and keeps them warm with proof and value, on repeat.
Key takeaways
- One loop catches everything. New opt ins enter the loop, and so does every lead that finishes your booking, no show or follow up workflows without converting.
- Check for customers first. The first step removes anyone already tagged as a customer, so you never nurture someone who has already bought.
- Fill it with proof. Most emails are case studies, testimonials, stories and answers to common questions. Start by delivering the lead magnet, then keep showing results.
- You do not need a huge sequence. Josh's old loop had 39 emails, but he says eight or ten is realistic. Model emails you like from other lists and use ChatGPT to draft.
- Loop back to the top. After the last email, wait a few days and use a "go to" step to restart the sequence. Most people will not notice repeats.
- Remove leads when they move forward. Booking, onboarding and client workflows should remove contacts from the nurture loop. A pipeline stage can add stale leads to it after your team has tried calling.
Apply it to your business
Write eight to ten emails built around your best results and most common questions, put them in one workflow with daily or weekly waits, and point every dead end in your CRM at it. Then add the remove step to your booking and client workflows. It is a one time build that keeps working every day.
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