Paid advertising
Short video ads that stop the scroll and fill the pipeline.
TikTok rewards native, fast-moving creative. As a TikTok ads agency we script, produce and test short videos at volume, then route every lead into the same follow-up system as the rest of your ads.
- clients served
- 400+
- clients served
- average rating
- 4.8
- average rating
- to go live, for most clients
- 2-3 wks
- to go live, for most clients
Following | For You
Your phone rang at 2 AM. Nobody answered.
@yourbrand
Fast fixes, honest quotes. Tap to book a time. #homerepair
Sponsored
Book nowHook test
ExampleHook A
Your phone rang at 2 AM. Nobody answered.
Avg. watch 3.4s
Hook B
3 signs your roof won't survive winter
Avg. watch 4.1s
Hook C
We filmed a full repair in 30 seconds
Avg. watch 2.8s
Outcome
A steady stream of fresh creative
Outcome
Cheaper reach than older channels
Outcome
Leads followed up automatically
Platforms
Made for TikTok, followed up like every other channel.
TikTok is the channel. The videos are cut so the winners can run elsewhere, and every lead goes into the same follow-up system.
Where your ads run
In-feed ads and Spark Ads on organic posts, yours or a creator's.
TikTok
Where the winners can go next
Videos that work on TikTok can be recut for Reels and Shorts.
Instagram
YouTube
Facebook
Where the leads go
GoHighLevel
HubSpot
Salesforce
Google Calendar
Calendly
How it works
How we run your TikTok Ads.
Most clients are live in 2 to 3 weeks. Full optimization takes 30 to 60 days as we learn from real leads.
- 1
Step 01
Hooks and angles
We study your buyers and write hooks and angles that feel native to TikTok, not like a TV spot.
- 2
Step 02
Produce at volume
Short videos made with AI-assisted editing, voiceovers and on-screen text, plus cut-downs of any footage you already have.
- 3
Step 03
Launch and route
Campaigns and Spark Ads go live, and every lead routes into StrideOps for instant follow-up.
- 4
Step 04
Test every week
We track which hooks hold attention and book calls, retire the tired ones and ship new variations.
What's included
Done for you, end to end.
You bring the offer and the calendar. We handle strategy, build, launch and the weekly tuning.
- Hook and script writing
- AI-assisted video production
- Spark Ads and campaign setup
- Weekly creative testing
- Lead routing into StrideOps
This week
What you get each week
- MonA fresh batch of hooks and short videosDone
- TueCreative report on which hooks held attentionDone
- WedBudget moved to the winning videosIn progress
- ThuComments and leads reviewedScheduled
- FriReport on leads, booked calls and cost per callScheduled
What we report on
The numbers you'll see every week.
Every TikTok Ads report leads with booked calls, then shows the numbers that explain them.
- Hook rate
- The share of viewers still watching after the first two seconds. A low hook rate means the opening needs work, not the offer.
- Hold rate
- How long people keep watching. It tells us whether the middle of the video earns the click.
- Click-through rate
- Viewers who tap through to the form or page.
- Cost per lead
- Usually low on TikTok, which is exactly why fast follow-up matters.
- Speed to first contact
- Seconds from form submit to the first call or text from the agent.
- Cost per booked call
- The number that decides which videos get more budget.
TikTok leads get the same instant follow-up as every other channel, so a cheap lead doesn't become a cold one.
How StrideOps worksLead source
TikTok Ads
A lead raises their hand
StrideOps agent
Under 2s to respond
Calls or texts, qualifies
Outcome
Booked call
On your calendar
What makes a TikTok ad work in the first two seconds
On TikTok the first two seconds decide whether anyone sees the rest. Ads that work tend to look like normal TikTok posts: a person or a clear visual in motion, a line of on-screen text that names the problem, and sound that adds something.
We write several hooks for every idea and test them on the same body, so we know whether it was the opening or the offer that worked. Captions are always on, because plenty of people watch with the sound off.
TikTok lead generation and what to do with the leads
TikTok's lead generation objective lets people fill out an instant form without leaving the app. Leads tend to come in cheaper than on older channels, and colder: someone who tapped a form between videos has moved on within a minute.
That's why every TikTok lead gets the same treatment as the rest of your ads. The form posts into StrideOps, an AI agent calls or texts within seconds, qualifies them on your script and books the call while they still remember who you are.
Your first 90 days
What happens, and when.
Most clients are live in 2 to 3 weeks. This is the usual order of work after the strategy call.
Week 1
Research and hooks
We study your buyers and what already works in your category on TikTok, write the first hooks and angles, and install the TikTok Pixel and Events API.
Weeks 2 to 3
First batch and launch
A batch of short videos goes live with lead forms or a landing page, and every lead routes into StrideOps for an instant reply.
Weeks 3 to 6
Hook testing
New hooks on proven bodies, new bodies on proven hooks. We read hook and hold rates weekly and retire what stalls.
Days 30 to 60
Scale the winners
Budget concentrates on the videos that book calls, with Spark Ads on the posts and creators that perform.
Days 60 to 90
Refresh and repurpose
TikTok creative wears out fast, so fresh variations ship on a set rhythm, and the winners get recut for Reels and Shorts.
How it compares
TikTok Ads, side by side.
The usual alternatives, compared on the things that decide whether a lead turns into a booked call.
| Topic | Executive Stride | Running it yourself | Creative-only studio |
|---|---|---|---|
| Volume | Executive StrideA fresh batch of videos every week | Running it yourselfA few when inspiration hits | Creative-only studioA set number per month |
| Testing | Executive StrideHooks and bodies tested separately, read weekly | Running it yourselfBoost what feels good | Creative-only studioNot their job |
| Media buying | Executive StrideIncluded | Running it yourselfYou learn Ads Manager | Creative-only studioNot included |
| Lead follow-up | Executive StrideAI agent replies in seconds | Running it yourselfWhenever you check | Creative-only studioNot included |
| Reporting | Executive StrideCost per booked call by video | Running it yourselfViews and likes | Creative-only studioViews and engagement |
Who it's for
Built for businesses like these.
Brands with a visual product, a story or a strong before and after
Businesses whose buyers spend time on short video
Teams that want cheaper reach and can follow up fast
Not sure it fits? Book a call and we'll tell you straight.
Client results
Hear it from our clients.
Executive Stride clients on camera and in their own words.
- clients served
- 400+
- clients served
- in client results
- $10M+
- in client results
- industries
- 20+
- industries
- average rating
- 4.8
- average rating
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke FinancialI don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroupI can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media LeadsGetting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing SolutionsSince working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa DirectionJosh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent RocketFAQ
TikTok Ads questions, answered.
Anything else, ask us on the call.
- Do I need to be on camera?
- No. We can build videos from AI visuals, voiceovers, product shots and screen recordings. If you're comfortable on camera, we'll script founder-led videos for you too.
- Is TikTok only for young audiences?
- No, it reaches a wide range of ages. We check whether your buyers are there before recommending it, and we'll tell you if another channel is a better fit.
- How many videos do you make?
- Enough to test properly every week. The exact number depends on your budget, which we set together on the strategy call.
- What are Spark Ads?
- Spark Ads run paid reach through organic posts, from your account or a creator's, so the ad looks like normal TikTok content and keeps its likes and comments.
- How do TikTok leads get followed up?
- The same way as every other channel. Leads land in StrideOps and an AI agent reaches out in seconds, so a cheap lead doesn't go cold.
- Do you work with creators?
- Yes. With a creator's authorization we can run their post as a Spark Ad, so the ad carries their account, likes and comments. We only use creators who agree to it in writing.
- Can I use the videos on other platforms?
- Yes. Winning TikTok videos are often recut for Instagram Reels and YouTube Shorts, with the format and captions adjusted for each.
Pairs well with
TikTok Ads for your industry
Let's map out your TikTok Ads plan.
Book a call and we'll look at where your leads come from, where they leak and what we'd build first.