Search
Be the answer when buyers ask AI who to hire.
More buyers now ask ChatGPT, Perplexity and Google's AI Overviews before they ever click a link. As an AEO agency we do the work that gets your business named and cited inside those answers, which some people call generative engine optimization (GEO).
- clients served
- 400+
- clients served
- average rating
- 4.8
- average rating
- to go live, for most clients
- 2-3 wks
- to go live, for most clients
Who's the best roofer near me?
Outcome
Mentions in AI answers for your category
Outcome
Content structured for AI citations
Outcome
Ahead of competitors still doing only SEO
Platforms
The answer engines your buyers ask, and the sources they read.
AI answers are built from the web. We work on how each engine sees your business and on the third-party sources they tend to cite.
Answer engines we track
We ask each one your buyers' questions every month and record who it names.
ChatGPT
Perplexity
Claude
Google Gemini
Google AI Overviews
Microsoft Copilot
Grok
Meta AI
Sources they lean on
Reviews, directories, forums and video often matter as much as your own site.
Reddit
Wikipedia
YouTube
LinkedIn
Google Business Profile
Yelp
G2
Trustpilot
How we measure
Google Analytics
Google Search Console
Bing
How it works
How we run your AEO.
Most clients are live in 2 to 3 weeks. Full optimization takes 30 to 60 days as we learn from real leads.
- 1
Step 01
AI answer audit
We ask the major AI assistants the questions your buyers ask and record who they name and which sources they cite.
- 2
Step 02
Entity and schema setup
We make your business easy for AI to understand: consistent details everywhere, schema markup and a clear entity profile.
- 3
Step 03
Citable content
We publish clear, structured answers to the questions in your category, the kind AI tools like to quote.
- 4
Step 04
Coverage and tracking
We strengthen reviews and listings on the sources AI pulls from, then track your mentions every month.
What's included
Done for you, end to end.
You bring the offer and the calendar. We handle strategy, build, launch and the weekly tuning.
- AI answer audit for your category
- Structured, citable content
- Schema and entity setup
- Review and listing coverage
- Monthly tracking of AI mentions
This week
What you get each week
- MonAnswer-ready content publishedDone
- TueSchema and structured data updatesDone
- WedReview and listing coverage improvedIn progress
- ThuAI answers checked for your key questionsScheduled
- FriMonthly report on mentions and citationsScheduled
What we report on
The numbers you'll see every week.
Every AEO report leads with booked calls, then shows the numbers that explain them.
- Share of answers
- How often you're named across a fixed set of buyer questions, per engine, month over month.
- Accuracy
- Whether what AI says about you is right: services, area, prices you publish, hours.
- Cited sources
- Which pages each engine cites when it names you or a competitor, so we know what to fix.
- Coverage across engines
- Named in one engine is a start. We track all of them.
- AI referral traffic
- Visits from chatgpt.com, perplexity.ai and other assistants, tracked as their own channel in Google Analytics.
- Leads that mention AI
- Callers and form fills who say an assistant recommended you, captured by the agent's first question.
When an AI answer sends someone your way, StrideOps makes sure they get a reply in seconds.
How StrideOps worksLead source
AEO
A lead raises their hand
StrideOps agent
Under 2s to respond
Calls or texts, qualifies
Outcome
Booked call
On your calendar
AEO, GEO and what Google actually says
Answer engine optimization (AEO) and generative engine optimization (GEO) describe the same work: making your business easy for an AI answer to find, understand and cite. Both labels came from the industry, not from the search engines.
Google's own guidance on AI features in Search points sites back to its standard advice: let its crawler reach your pages, write for people, and publish clear, useful content. There is no separate switch to flip and no AEO tag to add.
So the work is unglamorous. For most businesses the gap isn't a trick, it's that the basic facts about them are inconsistent across the web, the third-party sources these tools lean on say nothing about them, and nowhere on their site is there a short, quotable answer to the questions their buyers ask. That's what we fix, then we track whether the answers change.
How AI answers decide which businesses to name
Most assistants now search the web before they answer. Google's AI Overviews draw on Google's index, Microsoft Copilot is built on Bing, and ChatGPT and Perplexity run their own searches and show the sources they used. The answer is a summary of whatever those searches turned up.
That's why AEO isn't a separate trick. You need to be findable in classic search, described consistently across the sources these tools read, and published in a form that's easy to quote. When those line up, the engines that search live tend to reflect changes within weeks. Answers that come from a model's training data move more slowly.
Tracking AI referrals in Google Analytics
When someone clicks a link inside an AI answer, the visit usually shows up in Google Analytics with a referrer like chatgpt.com, perplexity.ai, copilot.microsoft.com or gemini.google.com. By default those get lumped in with other referrals.
We set up a custom channel group so AI assistants have their own line in your reports, and the AI agent asks every new lead how they found you. Between the two, you can see whether AI visibility is turning into calls.
Your first 90 days
What happens, and when.
Most clients are live in 2 to 3 weeks. This is the usual order of work after the strategy call.
Week 1
Question set and baseline
We build the list of questions your buyers ask, run them through each engine and record who gets named and which sources get cited.
Weeks 2 to 3
Entity cleanup
Consistent business details everywhere, Organization and LocalBusiness schema, and an About page that states the facts plainly.
Month 2
Citable answers
Short, direct answers to the questions in your category on your own site, the kind an assistant can quote in a sentence.
Months 2 to 3
Third-party coverage
Reviews, directory listings, industry sites and press in the places the engines actually cite.
Every month
Re-test and report
The same questions, the same engines, side by side with last month, plus AI referral traffic and leads.
How it compares
AEO, side by side.
The usual alternatives, compared on the things that decide whether a lead turns into a booked call.
| Topic | Executive Stride | Running it yourself | SEO-only agency |
|---|---|---|---|
| Measurement | Executive StrideFixed question set across every major engine, monthly | Running it yourselfAsking ChatGPT now and then | SEO-only agencyRankings, not answers |
| Third-party sources | Executive StrideReviews, listings and coverage where engines cite | Running it yourselfRarely touched | SEO-only agencyBacklinks only |
| Entity data | Executive StrideSchema and consistent details everywhere | Running it yourselfInconsistent across the web | SEO-only agencySchema on your site |
| Content | Executive StrideShort answers built to be quoted | Running it yourselfLong posts | SEO-only agencyKeyword-led articles |
| Lead follow-up | Executive StrideAI referrals answered in seconds | Running it yourselfWhenever someone checks | SEO-only agencyNot included |
Who it's for
Built for businesses like these.
Businesses whose buyers research before they call
Categories where buyers compare options and ask for recommendations
Owners already investing in SEO who want to be ready for the next shift
Not sure it fits? Book a call and we'll tell you straight.
Client results
Hear it from our clients.
Executive Stride clients on camera and in their own words.
- clients served
- 400+
- clients served
- in client results
- $10M+
- in client results
- industries
- 20+
- industries
- average rating
- 4.8
- average rating
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke FinancialI don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroupI can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media LeadsGetting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing SolutionsSince working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa DirectionJosh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent RocketFAQ
AEO questions, answered.
Anything else, ask us on the call.
- What is AEO?
- Answer engine optimization. It's the work of getting AI tools like ChatGPT, Perplexity and Google's AI Overviews to name and cite your business when someone asks a question in your category.
- How is it different from SEO?
- SEO earns you a spot in a list of links. AEO earns you a mention inside the answer itself. AI tools lean on clear facts, structured content and trusted third-party sources, so the work goes beyond your own website.
- How do you measure AI mentions?
- We keep a fixed set of buyer questions and check how AI tools answer them every month: whether you're named, where you appear and which sources are cited.
- Can you guarantee ChatGPT will recommend me?
- No. AI answers change and no one controls them. We improve the signals these tools rely on and track the results, so you can see whether it's working.
- Do I need SEO before AEO?
- They share a foundation: a site search engines can crawl, clear pages and consistent business details. If that's missing we fix it first, and the same work helps both.
- How long until AI tools start naming us?
- Engines that search the web live, like Perplexity, ChatGPT search and AI Overviews, can reflect changes within weeks. Answers that rely on a model's training data change more slowly, so we track both kinds.
Pairs well with
AEO for your industry
Let's map out your AEO plan.
Book a call and we'll look at where your leads come from, where they leak and what we'd build first.