How much should I spend on Meta ads?

It depends on your market and what a client is worth to you. We set a starting budget on the strategy call based on your numbers, then scale only once the cost per booked call makes sense.

How fast will I see leads?

Most clients are live in 2 to 3 weeks, and leads usually start coming in once campaigns launch. Full optimization takes 30 to 60 days as we learn which audiences and creative book calls.

Do you make the ads or do I?

We do. We produce the creative and copy with AI and our team, and you approve it before it runs. If you have photos or video of your work, we use those too.

What happens after someone fills out a form?

The lead goes into StrideOps and an AI agent calls or texts them back in seconds, qualifies them on your script and books them on your calendar.

Aren't Meta leads low quality?

Some can be, which is why every lead is qualified on the first call or text and we report on booked calls, not form fills. We tune forms and targeting based on which leads actually show up.

Do you need access to my ad account?

Yes, partner access through Meta Business Manager. The ad account, the Pixel and the data stay yours, and you can remove our access at any time.

Can you run ads for housing, credit or employment offers?

Yes. Meta treats these as special ad categories, which limits some targeting options like age and detailed interests. We plan audiences and creative around those rules from the start.

Paid advertising

Meta ads that turn into booked calls, not just clicks.

We plan, produce and run your Facebook and Instagram campaigns, then hand every lead straight to an AI agent that replies in seconds. You pay for attention once and stop losing it in the inbox.

Book a Stride Scaling Call How it works

clients served: 400+; clients served
average rating: 4.8; average rating
to go live, for most clients: 2-3 wks; to go live, for most clients

Ad testABC

Example

Your Roofing Co.

Every Meta placement, wired to one follow-up system.

One campaign can reach people across Meta's apps. Wherever the lead comes from, it lands in the same place and gets the same fast reply.

Where your ads run

Placements are tested, not guessed. We keep the ones that book calls.

Facebook
Instagram
Messenger
WhatsApp
Threads
Meta

Where the leads go

Instant forms and landing pages post straight into your CRM and StrideOps.

GoHighLevel
HubSpot
Salesforce
Pipedrive
Close

Where they book

Google Calendar
Microsoft Outlook
Calendly
Cal.com

How it works

How we run your Meta Ads.

Most clients are live in 2 to 3 weeks. Full optimization takes 30 to 60 days as we learn from real leads.

1
Step 01
Offer and audience
We pressure-test your offer and pick the audiences most likely to book. If the offer is weak, we fix that before spending a dollar.
2
Step 02
Creative sprint
We produce a batch of ad concepts with AI: images, short videos and copy angles, all in your brand voice.
3
Step 03
Launch and wire up
Campaigns go live with lead forms connected to StrideOps, so every new lead gets a call or text within seconds.
4
Step 04
Test and scale
Each week we cut what isn't booking calls, scale what is and ship fresh creative before the old ads wear out.

What's included

Done for you, end to end.

You bring the offer and the calendar. We handle strategy, build, launch and the weekly tuning.

Offer and audience strategy
Ad creative and copy, produced with AI
Campaign build, testing and scaling
Lead forms wired into StrideOps
Weekly reporting on booked calls and revenue

Meta Ads accountExample

This week

What you get each week

MonNew ad creative and copy variationsDone
TueBudget moved toward the ads that book callsDone
WedLead quality review with your teamIn progress
ThuFollow-up scripts tuned from real conversationsScheduled
FriReport on cost per booked call and revenueScheduled

What we report on

The numbers you'll see every week.

Every Meta Ads report leads with booked calls, then shows the numbers that explain them.

Cost per lead: The number Meta shows you. Useful, but only the first line of the report.
Speed to first contact: Seconds from form submit to the first call or text. This is where most Meta leads are won or lost.
Contact rate: The share of leads who actually pick up or reply, which tells us whether the form is collecting real people.
Cost per booked call: Ad spend divided by calls on your calendar. The number we optimize toward.
Show rate: Booked calls that happen. Reminders and rebooking from the agent move this more than anything.
Revenue per ad dollar: Closed revenue you report back against spend, once deals start closing.

Every Meta lead lands in StrideOps, where a voice or SMS agent follows up before your competitors see the notification.

How StrideOps works

Lead source
Meta Ads
A lead raises their hand
StrideOps agent
Under 2s to respond
Calls or texts, qualifies
Outcome
Booked call
On your calendar

Instant forms or a landing page?

Meta's instant forms open inside Facebook or Instagram with the person's details already filled in. That makes them cheap and fast, and it also makes them easy to submit without much thought. Landing pages ask for more effort, so they bring in fewer leads with more intent behind each one.

We usually test both. On forms we add one or two qualifying questions and Meta's higher-intent review step when lead quality needs it. Either way the lead is called or texted within seconds, which matters more than which form they used: a lead who gets an answer while they're still on their phone is far more likely to book.

Why the Conversions API matters for lead ads

Browser tracking misses a growing share of events, from ad blockers to Apple's App Tracking Transparency prompt. The Conversions API sends events from the server instead, so Meta sees more of what actually happens after the click.

For lead ads the bigger win is sending outcomes back. When StrideOps marks a lead as qualified or booked, that event goes back to Meta, and campaigns can optimize toward people who turn into calls instead of people who simply fill out forms.

Your first 90 days

What happens, and when.

Most clients are live in 2 to 3 weeks. This is the usual order of work after the strategy call.

Week 1
Offer, audience and tracking
We pressure-test the offer, pick the first audiences, and install the Meta Pixel and the Conversions API so Meta gets clean signals from day one.
Weeks 2 to 3
Creative sprint and launch
The first batch of concepts goes live with instant forms or a landing page, and the AI agent is already answering every lead.
Weeks 3 to 6
Learning phase
Meta's delivery system needs about 50 optimization events in a week to stabilize an ad set. We keep changes deliberate while it learns, and cut clear losers early.
Days 30 to 60
Cut and scale
Budget moves to the ads and audiences that book calls. We start feeding qualified and booked outcomes back to Meta so it optimizes for quality, not form fills.
Days 60 to 90
New angles and retargeting
Fresh creative replaces tired ads before costs climb, and retargeting picks up people who engaged but never filled out a form.

How it compares

Meta Ads, side by side.

The usual alternatives, compared on the things that decide whether a lead turns into a booked call.

Topic	Executive Stride	Running it yourself	Ads-only agency
Creative	Executive StrideNew concepts every week, produced with AI and reviewed by people	Running it yourselfWhatever you have time to make	Ads-only agencyA batch per month, often less
Lead follow-up	Executive StrideAI agent calls or texts in seconds, day or night	Running it yourselfWhen someone gets to it	Ads-only agencyNot their job; leads go to your inbox
What gets reported	Executive StrideCost per booked call, show rate and revenue	Running it yourselfCost per lead in Ads Manager	Ads-only agencyClicks, leads and cost per lead
Tracking	Executive StridePixel, Conversions API and CRM outcomes sent back to Meta	Running it yourselfUsually the Pixel alone	Ads-only agencyPixel, sometimes the API
Conversations	Executive StrideWe read the transcripts and fix the script and the targeting	Running it yourselfRarely reviewed	Ads-only agencyNever seen

Who it's for

Built for businesses like these.

Local and service businesses that sell a consult, quote or appointment

Teams already getting Meta leads but losing them in follow-up

Owners who want cost per booked call, not just cost per lead

Not sure it fits? Book a call and we'll tell you straight.

Client results

Hear it from our clients.

Executive Stride clients on camera and in their own words.

All client results

clients served: 400+; clients served
in client results: $10M+; in client results
industries: 20+; industries
average rating: 4.8; average rating

$220K profit in 2 monthsFranky Shaw, FutrGroupClient

10+ calls a week for 6 monthsJacob Snitman, Burke FinancialClient

37 calls, 13 clients in 3 weeksKas Ghorb, Content RocketClient

15 calls, 3 deals in 2 weeksBharat, Bison MarketersClient

They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.

Jacob SnitmanBurke Financial

I don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.

Franky ShawFutrGroup

I can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.

Stephen GomesRealtor Media Leads

Getting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.

Jacob SherrardElvt Marketing Solutions

Since working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system

Harshal DewanganDewa Direction

Josh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!

Kas GhorbContent Rocket

FAQ

Meta Ads questions, answered.

Anything else, ask us on the call.

How much should I spend on Meta ads?: It depends on your market and what a client is worth to you. We set a starting budget on the strategy call based on your numbers, then scale only once the cost per booked call makes sense.
How fast will I see leads?: Most clients are live in 2 to 3 weeks, and leads usually start coming in once campaigns launch. Full optimization takes 30 to 60 days as we learn which audiences and creative book calls.
Do you make the ads or do I?: We do. We produce the creative and copy with AI and our team, and you approve it before it runs. If you have photos or video of your work, we use those too.
What happens after someone fills out a form?: The lead goes into StrideOps and an AI agent calls or texts them back in seconds, qualifies them on your script and books them on your calendar.
Aren't Meta leads low quality?: Some can be, which is why every lead is qualified on the first call or text and we report on booked calls, not form fills. We tune forms and targeting based on which leads actually show up.
Do you need access to my ad account?: Yes, partner access through Meta Business Manager. The ad account, the Pixel and the data stay yours, and you can remove our access at any time.
Can you run ads for housing, credit or employment offers?: Yes. Meta treats these as special ad categories, which limits some targeting options like age and detailed interests. We plan audiences and creative around those rules from the start.

Pairs well with

Paid advertisingGoogle AdsSearch, Performance Max and YouTube

Paid advertisingTikTok AdsShort video ads that sell

AIAI Appointment SettersVoice and SMS agents that book calls 24/7

Meta Ads for your industry

Let's map out your Meta Ads plan.

Book a call and we'll look at where your leads come from, where they leak and what we'd build first.

Book a Stride Scaling Call

Meta ads that turn into booked calls, not just clicks.

Every Meta placement, wired to one follow-up system.

How we run your Meta Ads.

Offer and audience

Creative sprint

Launch and wire up

Test and scale