Facebook ads for roofers
Facebook Ads for Roofers
Facebook ads for roofers work when the offer is an inspection, not a roof, and the homeowner hears back before the next contractor calls. We build the campaigns, then an AI agent texts every lead in seconds and books the inspection on your crew's calendar.
- clients served
- 400+clients served
- to first reply
- < 2sto first reply
- to go live
- 2-3 wksto go live
Example text conversation between Ava, an AI assistant for Summit Roofing, and a lead named Mike.
- Ava (AI): Hi Mike, this is Ava, the AI assistant for Summit Roofing. Saw your request about storm damage, sorry you're dealing with that. What are you seeing?
- Mike: Shingles in the yard after last night's hail. A couple spots on the ceiling
- Ava (AI): Thanks. Do you own the home, and have you filed an insurance claim yet?
- Mike: Own it. Haven't called insurance yet
- Ava (AI): That's common. Our inspector documents the damage with photos you can share with your adjuster. It takes about 45 minutes. Tomorrow at 8:00 AM or 11:30 AM?
- Mike: 8 works
- Ava (AI): You're set for 8:00 AM. Your inspector will text when they're 20 minutes out.
Booked: Roof inspection, Tomorrow, 8:00 AM, Photo report for the claim.
Offers
Offers that get homeowners to raise a hand.
The offer is the ad. We pick one per campaign, test it against a second, and keep whichever books more appointments.
- 01
Free roof inspection
The classic offer for a reason. Homeowners know what they get, and it starts the relationship with photos and facts.
- 02
Storm damage check
After hail or high wind in your service area, a damage check with a photo report the homeowner can share with their adjuster.
- 03
Age-of-roof review
For roofs 15 years and older: a condition check and an honest estimate of how much life is left.
- 04
Financing available
If you offer financing, say so. It changes who raises their hand for a replacement estimate.
After the click
From ad to booked in minutes.
Ads only pay when someone books. This is what happens to every lead, at 2 PM or 2 AM. It's our speed to lead system on AI appointment setters.
- 1
Instant form
Address, homeowner or renter, what they're seeing, and consent to be contacted by text and phone.
- 2
Text back in seconds
An AI agent texts in under 2 seconds, day or night, as the assistant for your company.
- 3
Qualify
Homeowner, type of damage, whether a claim is filed, and the best time for an inspector.
- 4
Inspection booked
It books into your CRM or crew calendar, confirms, and texts reminders so fewer inspections no-show.
Creative
Angles we test first.
Real people and real work beat stock photos. We produce the rest with AI and ship fresh creative every week, before the old ads wear out.
Crew on the roof
Short phone video from a real job: what the inspector looks for and what damage looks like up close.
Owner to camera
The owner explaining how long the company has been local and what an inspection includes.
Neighborhood proof
Finished jobs in nearby neighborhoods, with the homeowner's permission.
What to do after a storm
A helpful checklist ad that ends with the inspection offer.
Before you launch
Rules we build around
- Never promise that insurance will pay. The agent and the ads talk about documenting damage, and leave claim decisions to the homeowner and their adjuster.
- Storm ads need to run fast and stop fast. Geo-target the affected ZIP codes and pause when the window closes.
- Every lead gives consent on the form before the agent texts or calls. See our SMS terms for how consent and opt-outs work.
Calls and texts only go to people who opted in on your form. How consent works.
Platforms
Where it runs, and where it connects.
The Meta Ads placements we use for roofing contractors, where your leads come from, and the tools the agent writes back to.
Where your ads run
Placements are tested, not guessed. We keep the ones that book calls.
Facebook
Instagram
Messenger
WhatsApp
Threads
Meta
Where your leads come from
Google
Angi
Thumbtack
Nextdoor- Facebook
Yelp
Tools we connect to
Typical systems in your space. Most others connect through an API.
AccuLynx
JobNimbus
Roofr
CompanyCam
ServiceTitan
GoHighLevel- Google LSA
CallRail
Google Calendar
Slack
What we report on
What your Meta Ads report shows.
Booked appointments first, then the numbers that explain them.
- Cost per lead
- The number Meta shows you. Useful, but only the first line of the report.
- Speed to first contact
- Seconds from form submit to the first call or text. This is where most Meta leads are won or lost.
- Contact rate
- The share of leads who actually pick up or reply, which tells us whether the form is collecting real people.
- Cost per booked call
- Ad spend divided by calls on your calendar. The number we optimize toward.
- Show rate
- Booked calls that happen. Reminders and rebooking from the agent move this more than anything.
- Revenue per ad dollar
- Closed revenue you report back against spend, once deals start closing.
Client results
Hear it from our clients.
Executive Stride clients on camera and in their own words.
- clients served
- 400+
- clients served
- in client results
- $10M+
- in client results
- industries
- 20+
- industries
- average rating
- 4.8
- average rating
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke FinancialI don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroupI can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media LeadsGetting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing SolutionsSince working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa DirectionJosh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent RocketFAQ
Facebook Ads for Roofers: questions, answered.
Anything else, ask us on the call.
- Do Facebook ads work for roofers?
- Yes, when the offer is an inspection and leads get a reply in minutes. Facebook reaches homeowners before they search, so it pairs well with Google Ads, which catches the ones already searching.
- How should a roofer advertise?
- Use Google Ads and Local Services Ads for people searching now, Facebook and Instagram to reach homeowners in your area before they search, and a fast follow-up system behind both. The follow-up decides how many leads become inspections.
- What is the best way to advertise a roofing company?
- The best channel is the one you can answer fastest. Pick one or two channels, send every lead to one place, reply in seconds, and judge each channel by cost per inspection booked, not cost per lead.
- How much do Facebook ads cost per 1,000 views?
- It varies by market, season and creative, and it spikes after storms when every roofer bids on the same ZIP codes. Track cost per inspection booked; it's the number that pays your crews.
- Can the AI agent call leads too, not just text?
- Yes. For leads who gave consent on the form, the agent can call back in seconds, qualify and book. It says it's an AI assistant and hands off to your team whenever the homeowner asks.
Turn ad clicks into booked appointments.
Book a call and we'll show you the offer, creative and follow-up we'd run for your roofing company.