Build an Instagram and Facebook AI Appointment Setter in GoHighLevel

"Comment GUIDE and I will send it to you" posts work, but answering every comment by hand does not scale. Josh builds the full workflow in GoHighLevel that replies to the comment, sends the DM, delivers the resource and hands the conversation to Conversation AI to move the lead toward a booking.

Key takeaways

• Trigger on keyword comments. The workflow starts on Instagram (or Facebook) comments containing a phrase such as "guide" or "playbook." You can run it across every post or set a keyword per post.
• Reply, like and tag in one pass. Each commenter is tagged in the CRM, gets one of several rotating public replies, and has their comment liked so the post keeps its engagement.
• Use the right DM type. The first message has to be a "reply to comment via DM." Once they respond you switch to "reply to DM," because Instagram only allows direct messages inside the window after the contact has messaged you.
• Every message gets a wait and a fallback. Buttons route the lead forward, and a timeout moves non responders to the next step anyway, so nobody stalls.
• Send them to an opt in page. Deliver the resource through a page that captures email and phone, so the lead lives in your CRM and not only in your Instagram inbox.
• Store prompts as custom values. Josh keeps the Conversation AI personality and instructions in custom values, so a prompt change updates every bot at once instead of editing each step.

Apply it to your business

If you post content and ask for comments, map out the path from comment to booked call before you build: public reply, DM with the resource, one or two engaging questions, then the calendar link. Start with the default bot settings, get it live, and tighten the prompts once you have read real conversations. The same pattern works for Facebook pages and live chat.