A2P 10DLC Registration in GoHighLevel: A Step by Step SOP

Text follow up only works if the texts are delivered. Since September 1, 2023, messages sent to US numbers from unregistered 10DLC numbers are blocked. Josh walks through the standard operating procedure his team uses to register brands and campaigns in GoHighLevel's Trust Center without getting rejected.

Key takeaways

• It is a two part approval. First the brand (legal business name, tax ID, contact details), then the campaign (how and why you text people). Most rejections happen at the campaign step.
• Rejections cost money. A fee is charged for both approved and failed campaign submissions, so get it right the first time.
• Use your exact legal business name. Use it in the brand step, the campaign description and the sample messages. Josh has seen better approval results doing this consistently.
• Your opt in form must show consent. Include checkboxes for terms and privacy and for agreeing to receive texts, with "reply STOP to opt out" language and links to both pages.
• Have privacy and terms pages live first. The campaign references them, so publish them before submitting.
• Pick "low volume mixed." Unless you know you need something else, this is the campaign type GoHighLevel recommends. Describe the use case clearly, such as appointment confirmations and reminders for people who opted in.

Apply it to your business

Before you turn on any SMS follow up, appointment reminders or AI texting, confirm your number is registered and your campaign is approved. Publish your privacy and terms pages, update your forms with consent checkboxes, and write the campaign description and samples using your legal name. If it still gets rejected, GoHighLevel's support docs and A2P team can review it.