Reply Templates for Outbound Prospecting on LinkedIn, Facebook and Instagram

Outreach that gets replies still fails if nobody answers them quickly and consistently. This is a recorded training for the virtual assistants who handled replies on Josh's LinkedIn accounts, walking through the template for each kind of response.

Key takeaways

• Sort replies by intent. Price questions, requests for more info, general interest, "I have tried lead gen before," and "not now" each get their own template.
• Every positive template ends in two time slots. Offer specific days and times instead of asking when they are free. Convert to the prospect's time zone when it is quick to check.
• Ignore clear negatives. Do not argue with "not interested." Close it and move on, or test a light referral pitch.
• Escalate the unknowns. If a reply does not fit a template, mark it unread and flag it for the owner instead of guessing.
• Book it in the calendar right away. Once they agree to a time, schedule the event with their email and phone number so they get the email and text confirmations.

Apply it to your business

Pull the last 50 replies your team received and group them by type. Write one short response for each group that ends with two specific appointment times, and document when to escalate. That document is how you train a new assistant in a day, and it is also the core of the instructions an AI setter would need to handle the same inbox.