Outbound Messaging Tips and Four Daily Prospecting Channels

Outbound only works with enough volume and enough follow up. This short segment sets the minimums Josh uses for daily outreach, then lays out four channels to run in parallel so the calendar does not depend on one platform.

Key takeaways

• Volume floor. Send at least 30 personalized messages a day. Treat that as the minimum, not the goal.
• Follow up is the job. Effective sequences need at least four touch points. Enterprise buyers can take 12 to 20 touches over several months.
• Give value early. The first few messages should deliver something useful and point to one clear next step.
• Personalize or be ignored. Decision makers can tell when no effort went into a message. The founder, or whoever is closest to the vision, should write the core messaging rather than handing it to a junior hire.
• Run four channels. LinkedIn outreach, cold email, Facebook prospecting, and calling, texting and voicemail from the CRM.
• Retarget the drop offs. Put a pixel on your quiz and booking pages so people who visit but do not book see your ads elsewhere.

Apply it to your business

Pick two channels you can run every day and commit to the volume and follow up minimums before judging results. Have the founder write the first version of the messages, then hand off sending to a team member or automation. Add a retargeting audience for your booking page so the people who almost booked keep seeing you.