Lead generation for insurance agents

Lead Generation for Insurance Agents

We built our lead generation for insurance agents for agencies tired of buying leads and racing several other agencies to the same person. Your own campaigns and your own book produce quote requests nobody else is working, and an AI agent contacts every opted-in lead within seconds and books a licensed agent.

Book a Stride Scaling Call Offers that work
clients served
400+clients served
to first reply
< 2sto first reply
to go live
2-3 wksto go live

Example call conversation between Nora, an AI assistant for Crestview Insurance Group, and a lead named Priya.

  1. Nora (AI): Hi Priya, this is Nora, an AI assistant for Crestview Insurance Group. You asked about bundling auto and home. Is now a good time?
  2. Priya: Yes. My renewal just went up a lot.
  3. Nora (AI): I hear that a lot this year. When do your current auto and home policies renew?
  4. Priya: Auto at the end of next month. Home in the spring.
  5. Nora (AI): Got it. How many drivers and vehicles, and is the home a single-family house?
  6. Priya: Two drivers, two cars, single family.
  7. Nora (AI): Thanks. A licensed agent will compare carriers and walk you through options. I can't promise savings, but they'll show you exactly what's available. Tomorrow at 11:00 AM or 4:00 PM?
  8. Priya: Four works.
  9. Nora (AI): Booked. Have your current declarations pages handy so the comparison is apples to apples.

Booked: Bundle quote review, Tomorrow, 4:00 PM, With a licensed agent.

Lead sources

Where your exclusive leads come from.

Bought leads still have a place. These are the sources that produce quote requests nobody else is calling.

  1. 01

    Your own paid campaigns

    Facebook and Google campaigns run one line of business at a time. Every lead they produce is exclusive to you, and you control how fast it gets a call.

  2. 02

    Your current book

    Customers who opted in to hear from you, asked about the lines they do not have with you yet. A home-only client asked about auto is the cheapest lead you will ever get.

  3. 03

    Old quotes that never bound

    Past quote requests who agreed to be contacted. Their renewal date comes around every year, and most of them never heard from anyone after the first quote.

  4. 04

    Referral partners

    Mortgage lenders, real estate agents and car dealers meet your buyers first. Check your state's rebating and referral rules before you offer anything in return.

After the inquiry

From inquiry to booked.

A lead only pays when someone books. This is what happens to every lead, at 2 PM or 2 AM. It's our speed to lead system on AI appointment setters.

  1. 1

    Inquiry arrives

    From your own ad, a vendor, a referral partner's form or a customer replying to a renewal check-in.

  2. 2

    Contacted in seconds

    An AI agent calls or texts straight away, says it is an AI assistant for your agency, and never quotes a premium.

  3. 3

    Qualified

    Line of business, current carrier, renewal date and household or business details, asked one question at a time.

  4. 4

    Booked or nurtured

    Ready shoppers book a licensed agent. The rest get a check-in before their renewal date instead of being forgotten.

Bought leads

If you still buy leads.

Most agencies keep some vendor volume. These are the rules we hold it to.

  • Know how many buyers

    Ask every vendor how many agencies receive each lead, and get the cap in writing. A lead sold to five agencies is a race, not a lead.

  • Work them in seconds

    A shared lead is worth most in the first few minutes. The AI agent calls the moment it lands, at any hour, so you are not the fourth agency to ring.

  • Check the consent

    Consent has to cover calls and texts from your agency. A list of names is not consent, whatever the vendor says about it.

  • Judge by bound policies

    Compare sources on cost per bound policy, not cost per lead. The cheapest vendor on paper is often the most expensive one per sale.

Before you launch

Rules we build around

  • Calls and texts to leads fall under the TCPA, and calls in an AI voice need the same consent as prerecorded calls (FCC 24-17). We only contact people who opted in.
  • In January 2025 a federal appeals court struck down the FCC's one-to-one consent rule before it took effect (Morrison Foerster summary). Consent that names your agency is still the cleanest record to keep.
  • Some states add their own calling rules. Florida, for example, limits telephone sales calls to 8 AM to 8 PM and three calls in 24 hours on the same subject (Fla. Stat. 501.616).
  • Anti-rebating laws limit what you can give a customer to win the sale, and they differ by state. The NAIC loosened its model in 2020, but only states that adopt it change (Cooley). We describe the rules; your compliance contact approves the program.

Calls and texts only go to people who opted in on your form. How consent works.

Buying insurance leads or generating your own

Buying is fast to start and easy to scale down. The catch is sharing: in LeadGen Economy's 2025 benchmarks, a shared auto lead runs $15 to $35 and an exclusive one $40 to $100, and the shared lead goes to several agencies at once. Our exclusive vs shared leads guide covers how many.

Generating your own takes setup, a few weeks of testing and steady creative, but every lead is yours and you see exactly which ad produced it. Most agencies keep some vendor volume while their own campaigns ramp up, then shift budget toward whichever source has the lower cost per bound policy. How much insurance leads cost has the numbers for each line.

Where AI fits in insurance lead generation

AI does not find buyers for you. It makes sure none of the ones you paid for are wasted. The agent contacts each opted-in lead within seconds, asks the questions a quote needs, books a licensed agent and keeps following up with anyone not ready yet. It never quotes premiums, gives coverage advice or binds anything, because those need a licence.

We run it for you as part of the engagement. Agencies that would rather run the software themselves can look at StrideOps for insurance agents, our sister platform.

How to judge an insurance lead source

Track five numbers for every source: contact rate, quote rate, bind rate, cost per bound policy and how long those policies stay on the books. A source with a low lead price and a poor contact rate loses to almost anything. Give each source a month of clean data before you cut it, and make sure the leads were worked at the same speed, or you are comparing your follow-up instead of the source.

Platforms

Where it runs, and where it connects.

The Lead Generation & Outreach placements we use for insurance brokers, where your leads come from, and the tools the agent writes back to.

Where your own leads come from

Paid campaigns for one line at a time, plus the book you already have.

  • Facebook logoFacebook
  • Instagram logoInstagram
  • Google logoGoogle
  • YouTube logoYouTube
  • Google Business Profile logoGoogle Business Profile

Where your leads come from

  • EverQuote logoEverQuote
  • QuoteWizard logoQuoteWizard
  • SmartFinancial logoSmartFinancial
  • MediaAlpha logoMediaAlpha
  • Facebook logoFacebook
  • Google logoGoogle

Tools we connect to

Typical systems in your space. Most others connect through an API.

  • AgencyZoom logoAgencyZoom
  • EZLynx logoEZLynx
  • Applied EpicApplied Epic
  • HawkSoft logoHawkSoft
  • AMS360 logoAMS360
  • Salesforce logoSalesforce
  • GoHighLevel logoGoHighLevel
  • EverQuote logoEverQuote leads
  • Microsoft Outlook logoOutlook
  • Google Calendar logoGoogle Calendar

What we report on

What your Lead Generation & Outreach report shows.

Booked appointments first, then the numbers that explain them.

01
Exclusive share
The share of new leads that came from your own campaigns and book rather than shared vendors.
02
Speed to first contact
Seconds from a new lead to the first call or text, by source.
03
Contact rate
Leads actually reached, not just dialed, by source.
04
Quote calls booked
Leads booked with a licensed agent, with the details already gathered.
05
Bound policies
Reported back from your agency management system, by source and line.
06
Cost per bound policy
Lead and ad spend per bound policy. The number every source is judged on.

Client results

Hear it from our clients.

Executive Stride clients on camera and in their own words.

All client results
clients served
400+
clients served
in client results
$10M+
in client results
industries
20+
industries
average rating
4.8
average rating
$220K profit in 2 monthsFranky Shaw, FutrGroupClient
10+ calls a week for 6 monthsJacob Snitman, Burke FinancialClient
37 calls, 13 clients in 3 weeksKas Ghorb, Content RocketClient
15 calls, 3 deals in 2 weeksBharat, Bison MarketersClient
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke Financial
I don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroup
I can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media Leads
Getting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing Solutions
Since working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa Direction
Josh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent Rocket

FAQ

Lead Generation for Insurance Agents: questions, answered.

Anything else, ask us on the call.

What is the best lead generation for insurance agents?
The best source is the one with the lowest cost per bound policy for your line, and for most agencies that means a mix: your own paid campaigns for exclusive leads, your current book for cross-sells and renewals, and some vendor volume while those ramp up.
How much do insurance leads cost?
It depends on the line, the state and whether the lead is shared. LeadGen Economy's 2025 benchmarks put shared auto leads at $15 to $35 and exclusive at $40 to $100. Our insurance lead cost guide breaks it down by line.
Where can insurance agents get free leads?
Your own book is the closest thing to free: customers who opted in, asked about lines they do not have with you, and past quotes that never bound. Referral partners help too, within your state's rebating rules. Each one still needs fast follow-up to turn into a quote.
Should insurance agents buy leads?
Buying can work if you contact every lead within minutes and track cost per bound policy. It works badly if the leads sit for an hour, because by then several other agencies have already called.
Will an AI agent quote insurance?
No. It collects the details your licensed agents need and books the call. Quotes, coverage advice and binding stay with licensed people.

Turn ad clicks into booked appointments.

Book a call and we'll show you the offer, creative and follow-up we'd run for your insurance agency.

Book a Stride Scaling Call